MoneyExpert makes its money from introductory commissions paid by Financial Services businesses for new business which has been referred to them by the MoneyExpert web site or directly by the MoneyExpert 'offline' process..
Although there are a significant number of websites providing details of personal financial products, MoneyExpert is one of a limited number of 'Money Aggregators'
In contrast with 'Affiliate' sites which provide a limited 'directory' service for consumers and refer traffic to Money Aggregators, Money Aggregators have direct commercial relationships with Financial Service Providers and have comprehensive and up to date information across the range of personal financial products and services.
The MoneyExpert web site allows consumers to compare various financial products across a range of pertinent factors, including price, service and product features together with the consumer’s individual credit risk and then apply directly to their chosen financial provider online. MoneyExpert is unique in the UK in its ability to offer online consumers, a comprehensive financial product selection tailored to their particular preferences and risk profile.
The Company also operates another stand alone benchmarking price comparison site, 'QuickCompare'. This site does not have the sophisticated functionality of the MoneyExpert site but is a useful tool for bench marking purposes.MoneyExpert’s management recognised that its late entry into the Money Aggregation market (major competitors like Money Supermarket entered the market 4 years earlier than MoneyExpert) required a differentiated approach to the market and a significant investment in commercial and product development to establish a leading position.
Unlike other financial comparison sites MoneyExpert provides consumers with the ability to select products based on a range of parameters including the customers individual risk profile, quality of customer service and product features as well as price. MoneyExpert uses Experian to provide the risk profiles, and commissions Mori to poll consumers to rate organizations for customer service, the results of which are used to enable consumers to make the most effective choices.
The full range of financial service products are supported including loans, mortgages, current accounts, credit cards, investments, and insurance as well as utilities including gas and electricity.
